When BMW introduced the original M5 to the European motoring public in 1984, the automaker effectively established a new vehicle segment. By combining the practical and understatedly rakish E28 5-Series with the motorsport-derived six-cylinder engine from the M1 supercar, the automaker had created a “do-it-all” performance machine, a vehicle that could serve as a tasteful and luxurious sedan one moment and a charismatic sports car the next.
It’s a concept that has guided the development of not only subsequent generations of the M5 but also all of the other sports sedans that have dared to go toe to toe with it over the past forty years. For decades, it’s been the benchmark by which all big, fast four-doors have been judged, but after spending a week with the all-new $125,275 G99-generation M5 Touring, I can’t help but wonder if that era is coming to a close.
A range of factors have contributed to this seismic shift. While other automakers have been chasing the M5’s ghost around the Nürburgring, BMW has purposely started to reposition its M Division vehicles as the pinnacle representation of the brand rather than the pinnacle representation of BMW performance. It’s a move that has yielded models like the XM, a vehicle that certainly has plenty of firepower under the hood but ultimately prioritizes style over substance.

And as BMW contends with customers’ undying thirst for more, it must also contend with an array of European regulations aimed at quelling everything from emissions to road noise. From an engineering standpoint, this creates a significant challenge: How do you make your new sports sedan more capable and engaging than the last one while still adhering to the rule of law? For BMW, the answer appears to come in the form of a vast array of technologies aimed at convincing you that the experience is more thrilling than it actually is.
I don’t mean to imply that the new M5 is a bad car, or even bad at executing the mission of an M5. In some respects, there’s cause for celebration: For the first time in the M5’s history, the Touring model has made its way stateside to do battle with the RS 6 Avant, Audi’s high-performance wagon. Opting for the longroof not only scores you an arguably more stylish M5; it also expands its cargo capacity to a crossover-like 57.6 cubic feet (1,631 L) with the rear seats down.